Founder Letters
Founder Letters
Why Shoot exists, where it's going, and the thinking behind it — straight from Leonardo.
Letter 1 ·
Why I built Shoot
Leonardo on why he built Shoot: a view-tracking, milestone-bonus creator payout platform he first built for his own app's creators, then opened to everyone.
Letter 2 ·
What I want Shoot to be
Leonardo on what Shoot is for: community accountability, the current ways to make money online, and prioritising making creators rich over making Shoot rich.