CPM vs milestone payouts
Campaigns support two reward models. You can use either, and set them per platform.
- CPM (per-view)
- A cost per 1,000 views. You can set a rate, a minimum-per-video view threshold, and a maximum a single video can earn.
- Milestones
- Fixed payouts for crossing view marks — a set reward each time a clip passes a target.
You can set rates or milestones per platform, so a view on one platform can be worth a different amount than on another. A minimum-per-video threshold means a post earns nothing until its views are worth that amount at your rate, then earns on all its views.
Related articles
How to launch a campaign (for brands)
Build a campaign in the wizard — basics, budget, platforms & pay, content rules, access & proof — then fund it. Creators post clips, you approve them from a real-time queue, and you pay only for approved performance.
How much can you earn on Shoot?
Beginner clippers on Shoot typically make $500–$1,000 a month, the average clipper $2,000–$3,000, and good clippers $5,000–$10,000. Experienced full-time clippers run $10,000–$25,000 a month. Campaigns pay per 1,000 views (CPM), as milestone bonuses, or both.
Didn't answer your question?
Reach a human — we're happy to help.
Message us
Last updated 2026-07-21