CPM vs milestone payouts
Campaigns support two reward models. You can use either, and set them per platform.
- CPM (per-view)
- A cost per 1,000 views. You can set a rate, a minimum-per-video view threshold, and a maximum a single video can earn.
- Milestones
- Fixed payouts for crossing view marks — a set reward each time a clip passes a target.
You can set rates or milestones per platform, so a view on one platform can be worth a different amount than on another. A minimum-per-video threshold means a post earns nothing until its views are worth that amount at your rate, then earns on all its views.
Related articles
How to launch a campaign (for brands)
Build a campaign in the wizard — basics, budget, platforms & pay, content rules, access & proof — then fund it. Creators post clips, you approve them from a real-time queue, and you pay only for approved performance.
How much can you earn on Shoot?
Your earnings depend on the campaign's pay rate and the views your clips get. Campaigns pay per 1,000 views (CPM) or as fixed milestone bonuses — often both.
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Last updated 2026-07-21