How to launch a campaign (for brands)
Launching a campaign takes minutes. You set it up in the wizard, fund the budget, and creators start posting.
- 1
Basics
Name your campaign and describe what you want creators to make.
- 2
Budget
Set your budget (minimum $500). You only pay for approved views — unspent budget is never charged.
- 3
Platforms & pay
Choose platforms and set your pay model: per-view (CPM) or milestone bonuses, with per-platform rates if you want.
- 4
Content rules
Add guidelines, brand assets, and any do's and don'ts.
- 5
Access & proof
Make it public or private with a unique link, and set any creator proof requirements.
- 6
Fund & launch
Fund the budget and go live — or create it unfunded and fund it later.
Once live, every submission lands in a real-time review queue with keyboard shortcuts, bulk actions, and rejection templates.
Related articles
How campaign funding and escrow works
Brands fund a campaign's budget up front and those funds are held until creators' approved work clears. Approved creators are paid automatically, and unspent budget is never charged.
CPM vs milestone payouts
Shoot campaigns can pay per 1,000 views (CPM) or as fixed milestone bonuses for crossing view marks — and you can set rates or milestones per platform.
What's the minimum campaign budget?
The minimum budget to launch a campaign on Shoot is $500. You only pay for approved views, so unspent budget is never charged.
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Last updated 2026-07-21