How to launch a campaign (for brands)
Launching a campaign takes minutes. You set it up in the wizard, fund the budget, and creators start posting.
- 1
Basics
Name your campaign and describe what you want creators to make.
- 2
Budget
Set your budget (minimum $500). Creators are only paid for approved views; Shoot's 7% applies to payouts and to any budget you take back unspent.
- 3
Platforms & pay
Choose platforms and set your pay model: per-view (CPM) or milestone bonuses, with per-platform rates if you want.
- 4
Content rules
Add guidelines, brand assets, and any do's and don'ts.
- 5
Access & proof
Make it public or private with a unique link, and set any creator proof requirements.
- 6
Fund & launch
Fund the budget and go live — or create it unfunded and fund it later.
Once live, every submission lands in a real-time review queue with keyboard shortcuts, bulk actions, and rejection templates.
Related articles
How campaign funding and escrow works
Brands fund a campaign's budget up front and those funds are held until creators' approved work clears. Approved creators are paid automatically; Shoot's 7% is charged on payouts and on budget returned unspent.
CPM vs milestone payouts
Shoot campaigns can pay per 1,000 views (CPM) or as fixed milestone bonuses for crossing view marks — and you can set rates or milestones per platform.
What's the minimum campaign budget?
The minimum budget to launch a campaign on Shoot is $500. Creators are only paid for approved views; Shoot's 7% applies to payouts and to budget you take back unspent.
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Last updated 2026-07-21