How campaign funding and escrow works
Funding is what turns a campaign live and guarantees creators the money is there before they post.
- Fund up front. You deposit the campaign budget; the campaign shows a Funded badge once the full budget is covered.
- Funds are held until work clears. Deposited budget is held and released to creators as their approved clips clear.
- Pay for performance only. Approved creators are paid automatically for the views they deliver — you're never charged for unspent budget.
- Auto-pause protection. When accrued payouts reach the funded budget, the campaign auto-pauses and clips finalise, so you never overspend.
You can create a campaign unfunded and fund it later — it only goes live once it's funded.
Related articles
How to launch a campaign (for brands)
Build a campaign in the wizard — basics, budget, platforms & pay, content rules, access & proof — then fund it. Creators post clips, you approve them from a real-time queue, and you pay only for approved performance.
What's the minimum campaign budget?
The minimum budget to launch a campaign on Shoot is $500. You only pay for approved views, so unspent budget is never charged.
What does the Funded badge mean?
The green Funded badge means the campaign's full budget is already deposited with Shoot and held until approved work clears — so the money is there before you post.
How to end a campaign (and what happens to unspent budget)
Funded campaigns are ended, not deleted: new submissions stop instantly, existing clips get up to 7 days to finish counting views, then the unspent budget returns to your Shoot wallet.
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Last updated 2026-07-21