What's the minimum campaign budget?
The minimum budget to launch a campaign is $500.
You set the budget when you build the campaign, starting at $500. Creators are only paid for approved views, and the campaign auto-pauses once accrued payouts reach the funded budget so you can't overspend.
Related articles
How to launch a campaign (for brands)
Build a campaign in the wizard — basics, budget, platforms & pay, content rules, access & proof — then fund it. Creators post clips, you approve them from a real-time queue, and you pay only for approved performance.
How campaign funding and escrow works
Brands fund a campaign's budget up front and those funds are held until creators' approved work clears. Approved creators are paid automatically; Shoot's 7% is charged on payouts and on budget returned unspent.
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Last updated 2026-07-21