How audience analytics work on Shoot
Some campaigns ask to see who actually watched your clip before the payout is released. That's one short screen recording of that post's own analytics — nothing about your account, and nothing at all until the clip is earning.
What the brand picks
By default we only ask to see where your viewers are — the location breakdown. A brand can ask for age, gender or cities as well, and if they have, it's written into the request on the clip so you know before you start recording.
How to record it
- 1
Start a screen recording
Use your phone's built-in screen recorder. Between 8 and 90 seconds, under 100 MB.
- 2
Open your post
On the account that posted it, so it's clear it's yours — and let the view count show on screen.
- 3
Open that video's own analytics
The stats for this post, not your whole account. On Instagram and Facebook it's called Insights; elsewhere it's Analytics.
- 4
Scroll the audience tab slowly
Give the viewer locations (and anything else the brand asked for) a moment on screen so they're readable.
- 5
Stop and attach
One continuous take — no cuts, no edits. Attach it on the clip in My Clips, or straight from the message we send you.
Send them whenever you like
Platform analytics take a day or three to fill in, and you're the only one who knows when yours have. From the moment you submit a clip you can attach them — do that and you'll never be chased for them later.
When you're actually required to
Only when the clip has earned money — meaning it crossed the campaign's minimum — and the post is old enough for the platform's analytics to have settled. A clip that never crosses the minimum is never asked at all.
How long after posting analytics are usually ready
- TikTok and Instagram Reels
- About 12 hours.
- Facebook, Snapchat and X
- About 24 hours.
- YouTube Shorts
- About 72 hours — YouTube's take longest to settle.
What it holds up
Your clip stays approved and keeps earning the whole time. What waits is the release of that clip's earnings into your wallet — not the earning itself, and never the approval.
What happens next
- The brand accepts it
- The hold lifts and the clip's earnings release on the normal 72-hour cycle.
- The brand sends it back
- You'll be told what was wrong and can record another. The clip stays approved and keeps earning.
- You don't respond
- The request runs out after 7 days. The earnings stay held — the brand can reopen it, or release it anyway.
Only clips posted recently
This applies to clips posted from 9 August 2026 onwards. Older clips are never asked retroactively.
Frequently asked
Why a recording and not a screenshot?+
A screenshot of a stats page is trivial to fake. A continuous recording that shows the post, its own analytics and its view count — which we check against the views we tracked independently — is much harder to.
Can I send my analytics before anyone asks?+
Yes, and it's the easiest way to do this. Open the clip in My Clips any time after submitting and attach the recording. If you've already sent them, no request is ever made.
Does this stop my clip earning?+
No. Views keep counting while analytics are outstanding. What's held is the release of that clip's earnings into your wallet.
What if my recording's view count doesn't exactly match Shoot's?+
A gap is expected — Shoot syncs on a schedule, so the live number is often slightly ahead. The check allows for that; it looks for counts that don't plausibly match, not an exact figure.
The brand asked me in chat instead. Does that count?+
Send them wherever they asked, but attach them on the clip too if a request is open there — that's what releases the payout automatically. A brand who's already seen them can also mark them verified from their side.
Related articles
How account and identity verification works
Shoot verifies your social accounts (by bio code or a connected account) so brands can trust your posts, and verifies your identity with a government-ID check before your first withdrawal.
Why did my earnings change or get reversed?
Earnings track live view counts, so they can move as counts settle. They can also be adjusted or reversed for fake or manipulated views, duplicate or stolen content, chargebacks, refunds, or campaign reconciliation.
What do Accumulating, Pending and Available mean?
On your Submissions page each clip's money moves through three states — Accumulating, Pending, and Available — so you always know what's withdrawable and what's still on the way.
How to verify your social accounts
Verify each social account before submitting clips on it — usually by placing a bio code on your profile that Shoot reads back, or by connecting the account, so brands can trust your posts and views.
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Last updated 2026-09-01