Per-video caps and minimum view thresholds
Two campaign settings decide how much of a clip's view count turns into money. Both are shown on the campaign before you join, and both are worth reading before you decide how much effort a campaign deserves.
The per-video cap
A campaign can set the most a single video can earn. Once a clip reaches that ceiling it stops earning, however far it travels afterwards — the extra views still show on your post and still count as reach, they just don't add to your payout.
Caps exist so one breakout clip can't consume a whole campaign budget, leaving nothing for everyone else posting. A clip that hits its cap also moves to a slower view-refresh schedule, since there's no longer a payout riding on the exact number.
The minimum before a clip earns
Campaigns can also set a floor — a number of views a clip must reach before it earns anything at all. Some campaigns express this as a view count, others as a minimum dollar amount that gets converted to views at the campaign's rate. Where a campaign sets both, the higher of the two applies.
Crossing the line pays on everything
The threshold is a gate, not a deduction. A clip that needs 3,000 views and reaches 10,000 is paid on all 10,000 — not on the 7,000 above the line.
Where to find both numbers
Every campaign shows its rate, its per-video cap and any minimum in the campaign's guidelines before you join. On campaigns that pay different rates per platform, the cap and the minimum can differ per platform too — so check the one for the platform you're actually posting on.
These settings apply to per-view (CPM) pay. Milestone bonuses work differently — a milestone pays its full fixed amount when you cross its view mark.
Frequently asked
Why did my clip get views but earn nothing?+
Most often it hasn't crossed the campaign's minimum view threshold yet. Check the campaign's guidelines for a minimum, and check whether the clip was approved — an unapproved clip doesn't earn regardless of views.
Why did my earnings stop going up?+
Usually the per-video cap. It can also mean the campaign's counting window closed, or the campaign's budget was fully used — in all three cases views keep showing on your post but stop adding to your payout.
Do caps apply per clip or per campaign?+
The per-video cap applies to each clip separately, so posting several clips on the same campaign gives you several ceilings rather than one shared one.
Related articles
How much can you earn on Shoot?
Beginner clippers on Shoot typically make $500–$1,000 a month, the average clipper $2,000–$3,000, and good clippers $5,000–$10,000. Experienced full-time clippers run $10,000–$25,000 a month. Campaigns pay per 1,000 views (CPM), as milestone bonuses, or both.
CPM vs milestone payouts
Shoot campaigns can pay per 1,000 views (CPM) or as fixed milestone bonuses for crossing view marks — and you can set rates or milestones per platform.
Why did my earnings change or get reversed?
Earnings track live view counts, so they can move as counts settle. They can also be adjusted or reversed for fake or manipulated views, duplicate or stolen content, chargebacks, refunds, or campaign reconciliation.
How do you get paid on Shoot?
You earn based on the views your approved clips get. Earnings are paid into your wallet every 72 hours, finalise over a 72-hour hold, and you withdraw to your bank or as USDT crypto.
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Last updated 2026-07-21