Ecommerce and product clipping campaigns
An ecommerce clipping campaign pays creators per 1,000 views to post short videos showing your product in use on their own TikTok, Reels and Shorts accounts, with a link or code in the caption. It replaces one-off UGC fees with pay-per-view, you approve every clip, and you can run it yourself on Try Shoot or through Clip Mansion, the verified agency.
Pay per 1,000 verified views
Botted views are never paid
From $500
Self-serve, no retainer or contract
Live in minutes, or 48h managed
By Clip Mansion, the verified agency on Try Shoot
Product marketing on short-form video is a demonstration business: someone holding the thing, using it, and saying what it did for them. A clipping campaign buys hundreds of those demonstrations from hundreds of accounts, and pays only for the ones people watched.
What an ecommerce clipping campaign is
You supply product footage, a claims-and-disclosures sheet and, where you can, the product itself to a set of creators. You fund a budget with a rate per 1,000 views. Creators post demos, unboxings and comparisons from their own accounts with your link or code in the caption, and submit the links. You approve what fits, and the budget pays out against verified views.
Compared with buying UGC, you are not paying a flat fee for a file to run as your own ad. You are paying for distribution, on the creator's account, and only on the views that arrive. Many brands do both: approve the campaign clips, then license the best ones as ads.
What performs for products
- The demo with a result. The product used for one job, and the outcome shown. The core format.
- The unboxing with an opinion. Not the ritual, the verdict. Honest beats glossy.
- "Things I bought that worked", where your product is one item in a creator's own list. Low pressure, high trust.
- The comparison. Yours against the usual option, with claims kept to what the brief allows.
- The restock or the sale. Time-boxed campaigns with a code outperform evergreen ones for conversion.
Disclosure and claims are brief rules, not afterthoughts
Paid posts need the disclosure the platform and your jurisdiction require, and product claims need to be ones you can back. Put both in the hard-nos section with examples, and reject on them. A clip that earns views with a claim you can't make is a liability you paid for.
An example brief
A launch brief for a DTC product
- The one idea
- "Show [product] solving [the one problem] in real life."
- Source material
- B-roll of the product, two approved claims, the discount code, the disclosure wording, and the product shipped to creators who ask.
- Platforms
- TikTok and Reels. Shorts for products with a search behaviour (tools, tech, skincare).
- Format
- Vertical, under 40 seconds, product name in the caption, the code and link in bio, the disclosure tag visible.
- Hard nos
- No claims beyond the approved list, no medical or financial promises, no competitor names, no fake reviews or before/afters.
- Payout
- A rate per 1,000 views plus a bonus at 250K, with a per-clip cap. Conversion is measured separately via the code.
What it costs
Product campaigns often justify a higher rate than entertainment types because the brief is narrower and every view has a direct path to a purchase.
Market context, not a quote
Across the market, per-view rates commonly sit somewhere between roughly $1 and $5 per 1,000 views, and they vary a lot by niche, platform and how competitive the brief is. Treat that as context, not a quote: the rate that matters is the one you set.
The numbers that are fixed
- Minimum budget on Try Shoot
- $500, funded before any clip can earn. Unspent budget comes back to your wallet when you end the campaign.
- Platform fee
- 7%, charged as creators are paid and on any unspent budget returned to you.
- Benchmark
- Clip Mansion's Mischief mobile app launch: 22.4M verified views in 48 hours at a $0.28 effective CPM, against a paid-social benchmark of $15.
- Retainers and setup fees
- None, on either route. Self-serve is pay-per-view against your budget; Clip Mansion bills per 1,000 verified views against a cap you set.
How to measure it
Cost per 1,000 views tells you how efficiently the campaign turns budget into attention. It cannot tell you whether the attention is worth anything; that needs a downstream number you track yourself.
- Code redemptions and link clicks, the cleanest attribution available on short-form.
- Store sessions and revenue in the window against the prior period.
- Which formats converted, which is rarely the ones with the most views.
- Approval rate against the claims list, which tells you whether the brief's examples were good enough.
Mistakes that cost product campaigns
- Supplying only studio footage. Creators need the product in a real room.
- A claims list in a PDF nobody reads. Put the two approved claims in the brief itself.
- Measuring on views alone when a code was available.
- Treating it as UGC and expecting a deliverable per creator. Pay-per-view campaigns reward the clips that work, not the number of clips.
