Event and tour clipping campaigns
An event or tour clipping campaign pays creators per 1,000 views to post short clips from your shows, festival or conference on their own TikTok, Reels and Shorts accounts while tickets are still on sale, with the next date and the ticket link in every caption. You approve every clip, and you can run it yourself on Try Shoot or through Clip Mansion, the verified agency.
Pay per 1,000 verified views
Botted views are never paid
From $500
Self-serve, no retainer or contract
Live in minutes, or 48h managed
By Clip Mansion, the verified agency on Try Shoot
The best advertisement for a tour is footage from the last night of it. A clipping campaign turns each show into a hundred clips for the next one, posted while tickets are on sale, with the date and the link attached, and paid only on the views that arrive.
What an event clipping campaign is
You supply footage from each show, or let creators who attended submit their own, and fund a budget with a rate per 1,000 views. Creators post clips from their own accounts with the next date and the ticket link in the caption, and submit the links. You approve what fits, and the budget pays out against verified views. The campaign runs as long as there are dates to sell.
What performs for events
- The moment the crowd goes. The drop, the sing-back, the surprise guest. Thirty seconds, phone-shot, from the floor.
- The attendee POV. "Day at [festival]" formats from creators who were there. The most trusted format for ticket decisions.
- The lineup clip. Who's playing, cut to a sound, with the dates on screen.
- The speaker clip. For conferences, the one line from a talk that makes people want the rest.
- The "next city" tease. Last night's best moment with "[City], you're next" and the link.
Date and link in every caption
An event clip without the next date is a memory. Require the next date (or "tickets on sale") and the ticket link in the caption, and refresh the brief as dates sell out. Clips are approved per city so the links stay right.
An example brief
A rolling brief for a tour
- The one idea
- "Make someone who wasn't there buy a ticket for the next one."
- Source material
- A folder per show refreshed within 24 hours, the tour poster with dates, the ticket link, and permission for attendees to submit their own footage.
- Platforms
- TikTok and Reels. Reels matters more for events than for most types because of local audiences.
- Format
- Under 30 seconds, vertical, the artist or event name on screen, the next date and ticket link in the caption.
- Hard nos
- No footage of restricted sets, no sponsor logos cut out, no fake sold-out claims, no clips of attendees in distress.
- Payout
- A rate per 1,000 views with a per-clip cap, a bonus for the top clip per city, and the budget topped up as dates sell.
What it costs
Event campaigns are time-boxed by the calendar, so the budget is sized per leg or per on-sale window rather than as an open-ended figure.
Market context, not a quote
Across the market, per-view rates commonly sit somewhere between roughly $1 and $5 per 1,000 views, and they vary a lot by niche, platform and how competitive the brief is. Treat that as context, not a quote: the rate that matters is the one you set.
The numbers that are fixed
- Minimum budget on Try Shoot
- $500, funded before any clip can earn. Unspent budget comes back to your wallet when you end the campaign.
- Platform fee
- 7%, charged as creators are paid and on any unspent budget returned to you.
- Benchmark
- Clip Mansion's Mischief mobile app launch: 22.4M verified views in 48 hours at a $0.28 effective CPM, against a paid-social benchmark of $15.
- Retainers and setup fees
- None, on either route. Self-serve is pay-per-view against your budget; Clip Mansion bills per 1,000 verified views against a cap you set.
How to measure it
Cost per 1,000 views tells you how efficiently the campaign turns budget into attention. It cannot tell you whether the attention is worth anything; that needs a downstream number you track yourself.
- Ticket sales per city in the days after clips go live, against the sales curve before.
- Link clicks on the ticket URL, which most ticketing platforms report.
- Which moments and cities travelled, so the next leg's brief leads with them.
- Cost per verified view per leg.
Mistakes that cost event campaigns
- Posting last year's footage. This tour's clips sell this tour.
- A single ticket link for the whole tour when each city has its own.
- Waiting for the official recap video. The phone footage from night one is the campaign.
- Ending the campaign on the last show instead of the last on-sale date for the next announcement.
