Podcast clipping campaigns
A podcast clipping campaign pays creators per 1,000 views to cut the best moments out of your episodes and post them on their own TikTok, Reels and Shorts accounts, each one linking back to the episode. It is the original form of clipping, you approve every clip, and you can run it yourself on Try Shoot or through Clip Mansion, the verified agency.
Pay per 1,000 verified views
Botted views are never paid
From $500
Self-serve, no retainer or contract
Live in minutes, or 48h managed
By Clip Mansion, the verified agency on Try Shoot
Clipping began with podcasts: a three-hour conversation contains twenty moments that would stop a scroll, and the show's own team never has time to find them. A clipping campaign puts a few hundred editors on that job, pays them only for the views their clips earn, and sends every viewer back to the episode.
What a podcast clipping campaign is
You supply the episodes, usually as video, and fund a budget with a rate per 1,000 views. Creators cut the moments they think will travel, add captions and a hook, post from their own accounts and submit the links. You approve the ones that represent the show well, and the budget pays out against the views those clips earn.
The difference from hiring one editor is distribution. One editor makes ten clips a week for your account. Two hundred clippers make two hundred clips a week for two hundred accounts, each with its own audience, and the ones that work get paid.
What performs for podcasts
- The hot take. A guest says something disagreeable in the first second. Captioned, with the show's name on screen.
- The story. A 45-second anecdote with a beginning and a payoff. Longer than most clips and worth it.
- The question card. The host's question as a text hook, then the answer. Works for interview shows because it front-loads the reason to watch.
- The guest's own audience. Clips of a well-known guest get shared by their fans. Brief clippers on which guests have one.
- The running bit. A recurring joke or segment people recognise. Builds the show, not just the episode.
Require the episode link
Every clip should carry the episode link or the show's handle in the caption, and the brief should say so plainly. The clip is the ad; the episode is the product. A view with no way back to the show is attention you paid for and lost.
An example brief
A rolling brief for a weekly interview show
- The one idea
- "Find the moment in this week's episode that makes someone need to hear the rest."
- Source material
- The full video episode in a shared folder, plus the audiogram template and show logo.
- Platforms
- TikTok, Reels and YouTube Shorts. Shorts matters more for podcasts than for most types because it feeds the full episode on YouTube.
- Format
- Under 60 seconds, captions, show name on screen, episode link or handle in the caption, guest name tagged.
- Hard nos
- No out-of-context edits that change what a guest said, no clips from unreleased episodes, no sponsor reads cut to look like endorsements.
- Payout
- A rate per 1,000 views with a per-clip cap, refreshed each episode; a bonus for the top clip of the week.
What it costs
Podcast campaigns tend to run continuously rather than as a launch, so the budget is best thought of as a weekly or monthly figure that scales with what the show can convert.
Market context, not a quote
Across the market, per-view rates commonly sit somewhere between roughly $1 and $5 per 1,000 views, and they vary a lot by niche, platform and how competitive the brief is. Treat that as context, not a quote: the rate that matters is the one you set.
The numbers that are fixed
- Minimum budget on Try Shoot
- $500, funded before any clip can earn. Unspent budget comes back to your wallet when you end the campaign.
- Platform fee
- 7%, charged as creators are paid and on any unspent budget returned to you.
- Benchmark
- Clip Mansion's Mischief mobile app launch: 22.4M verified views in 48 hours at a $0.28 effective CPM, against a paid-social benchmark of $15.
- Retainers and setup fees
- None, on either route. Self-serve is pay-per-view against your budget; Clip Mansion bills per 1,000 verified views against a cap you set.
How to measure it
Cost per 1,000 views tells you how efficiently the campaign turns budget into attention. It cannot tell you whether the attention is worth anything; that needs a downstream number you track yourself.
- Episode plays and YouTube watch time in the week after clips go live, against episodes without a campaign.
- Follower growth on the show's own accounts, which lags the clips by a few days.
- Which guests and segments travelled. This is programming feedback as much as marketing data.
- Cost per verified view, to tune the rate and the brief between episodes.
Mistakes that cost podcast campaigns
- Audio-only source material. Clips with a talking face do several times the views of a waveform.
- Leaving out the episode link, then measuring the campaign on plays.
- Rejecting clips for being blunt. The hot take is the format; the hard-nos section should draw the line at misrepresentation, not at edge.
- Letting the queue sit. A weekly show needs daily review or clippers move on.
