Film and TV clipping campaigns
A film or TV clipping campaign pays creators per 1,000 views to post short scenes, reactions and edits from your title on their own TikTok, Reels and Shorts accounts in the weeks around release, with the title and where to watch in every caption. Rights are handled in the brief, you approve every clip, and you can run it yourself on Try Shoot or through Clip Mansion, the verified agency.
Pay per 1,000 verified views
Botted views are never paid
From $500
Self-serve, no retainer or contract
Live in minutes, or 48h managed
By Clip Mansion, the verified agency on Try Shoot
Scenes from shows are among the most-watched clips on every short-form platform, and almost none of that attention is bought by the people who own the show. A clipping campaign puts the rights-holder in charge of it: approved scenes, the title on screen, where to watch in the caption, paid only on the views that arrive.
What a film or TV clipping campaign is
You supply an approved scene pack, the trailer and the key art, with the embargo dates and the spoiler line written down. You fund a budget with a rate per 1,000 views. Creators cut scenes, make reaction and edit formats, post from their own accounts with the title and where to watch in the caption, and submit the links. You approve what fits, and the budget pays out against verified views.
It is the organised version of what already happens to every successful show, with the difference that the clips carry the title and the platform, go out when you want them to, and never show a scene you didn't clear.
What performs for film and TV
- The scene that stands alone. Thirty seconds with a beginning and a payoff, no context needed. The approved pack should be built from these.
- The character edit. Fan-style edits of one character set to a sound. The format that makes a show a phenomenon.
- The reaction. A creator watching a moment for the first time. Works best after release, once spoilers are fair game.
- "If you liked X, watch this." Recommendation formats for titles without a built-in audience.
- Cast moments. Press-tour and behind-the-scenes clips, where the cast carry the title.
The scene pack is the rights boundary
Clippers may only use what you supply, and the brief should say so in the first line. Supply more than you think you need: a thin pack produces repetitive clips and tempts people to cut from a pirated source, which the hard-nos section must forbid outright.
An example brief
A release brief for a streaming series
- The one idea
- "Make someone need to know what happens next."
- Source material
- An approved scene pack from the first two episodes, the trailer, cast interviews and the key art. Nothing from later episodes until the spoiler date.
- Platforms
- TikTok and Reels for edits and scenes; YouTube Shorts for cast and recommendation formats.
- Format
- Under 60 seconds, the title on screen, where to watch in the caption, the official hashtag.
- Hard nos
- No footage from outside the pack, no scenes past the spoiler line, no edits implying plot points that don't happen, no pirated or screen-recorded source.
- Payout
- A rate per 1,000 views with a per-clip cap, a bonus at 500K, and a second phase after the spoiler date with a refreshed pack.
What it costs
Entertainment runs on high volume, so rates sit toward the lower end of the market; the budget is usually split into a pre-release phase and a post-release phase with a bigger scene pack.
Market context, not a quote
Across the market, per-view rates commonly sit somewhere between roughly $1 and $5 per 1,000 views, and they vary a lot by niche, platform and how competitive the brief is. Treat that as context, not a quote: the rate that matters is the one you set.
The numbers that are fixed
- Minimum budget on Try Shoot
- $500, funded before any clip can earn. Unspent budget comes back to your wallet when you end the campaign.
- Platform fee
- 7%, charged as creators are paid and on any unspent budget returned to you.
- Benchmark
- Clip Mansion's Mischief mobile app launch: 22.4M verified views in 48 hours at a $0.28 effective CPM, against a paid-social benchmark of $15.
- Retainers and setup fees
- None, on either route. Self-serve is pay-per-view against your budget; Clip Mansion bills per 1,000 verified views against a cap you set.
How to measure it
Cost per 1,000 views tells you how efficiently the campaign turns budget into attention. It cannot tell you whether the attention is worth anything; that needs a downstream number you track yourself.
- Title search volume on the platform where it streams, and on Google, in the campaign window.
- Trailer views and watchlist adds where your platform exposes them.
- Which scenes and characters travelled, which feeds the next phase's pack.
- Cost per verified view by phase, to size the post-release budget.
Mistakes that cost film and TV campaigns
- A scene pack of trailer shots only. Scenes with a payoff are what travel.
- Leaving "where to watch" out of the format rules.
- One phase for the whole release. Pre-release and post-spoiler-date are two campaigns.
- Rejecting fan-edit formats for being off-tone. They are the format that makes a show a phenomenon.
